Marketing MCQ Marketing Chapter 13 A _____ often leads new-product development programs, including creation of new-product ideas and recommendations for improving existing products.

A _____ often leads new-product development programs, including creation of new-product ideas and recommendations for improving existing products.

Marketing Chapter 13

A _____ often leads new-product development programs, including creation of new-product ideas and recommendations for improving existing products.

a. product architect
b. product manager
c. category manager
d. product analyst

Answer: B

Marketing MCQ

A _____ often leads new-product development programs, including creation of new-product ideas and recommendations for improving existing products.

A _____ often leads new-product development programs, including creation of new-product ideas and recommendations for improving existing products.

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