A pricing strategy that emphasizes benefits of a product in comparison to the price and quality levels of competing offerings is called _____ pricing.
a. incremental-cost
b. full-cost
c. cost-plus
d. value
Answer: D
A pricing strategy that emphasizes benefits of a product in comparison to the price and quality levels of competing offerings is called _____ pricing.
a. incremental-cost
b. full-cost
c. cost-plus
d. value
Answer: D