Ads for consumer finance companies are often aimed at people making annual salaries of $25,000 or less. Consumer finance companies are using _____ segmentation.
A. geographic
B. demographic
C. lifestyle
D. behavioristic
E. personality
Answer: B
Marketing MCQ
Marketing Chapter 2
Ads for consumer finance companies are often aimed at people making annual salaries of $25,000 or less. Consumer finance companies are using _____ segmentation.