Which of the following statements is true about the use of teaser advertising?
A. They cannot be used to draw attention to and generate publicity for an upcoming advertising
campaign.
B. They do not work well because consumers really do not pay much attention to advertising.
C. They can be effective but marketers must be careful not to use them too long.
D. They usually offend consumers.
E. They have the objective of building brand awareness by keeping the brand name in front of the
customers.
Answer: C