An example of coercive power is a manufacturer's:
a. refusal to sell merchandise to any retailer who sells to diverters.
b. offer to increase the cash discounts if the retailer meets a sales quota.
c. offer a co-op promotional plan to all retailers in a key city.
d. payment for a prominent display area in a retailer's store.
e. act of sending the retailer a Christmas card without a year-end bonus.
Answer: A