When Mikki asked her father for his advice about marketing software for the disabled, he told her, "Reaching a segment requires a simple but effective marketing action. If no such action exists, don't segment." Mikki's father is expressing concern about the:
A.
feasibility of marketing actions to reach the segment.
B.
different needs of buyers among different segments.
C.
similarity of needs of potential buyers within a segment.
D.
simplicity and cost of assigning potential buyers to segments.
Answer: A