Brand managers at Tommy Hilfiger, a famous brand of clothing, are increasing their efforts to reach the Hispanic teen market. Which of the following would have the greatest impact on this market by helping Hispanic bicultural teens differentiate from the U.S. mainstream?
A. Stress an urban and Spanglish twist on their brands.
B. Stress how this expensive brand will communicate to others that they are "Americanized."
C. Communicate only in English.
D. Stress the quality of the brand.
E. Stress how American teens will follow their sense of style.
Answer: -Stress an urban and Spanglish twist on their brands.