Which of the following statements is FALSE regarding marketing to Hispanics?
A. Hispanic consumers tend to be highly brand loyal.
B. Hispanics tend to be more receptive than the general market to store brands.
C. Serious attempts to target Hispanics will often involve Spanish-language media.
D. Hispanics have historically lagged behind the general population in terms of Internet usage.
E. The primary retailing responses to this market have been increasing the number of bilingual salespeople, the use of Spanish language signs, directions, and point-of-purchase displays, and merchandise assortments that reflect the needs of the local Hispanic community.
Answer: Hispanics tend to be more receptive than the general market to store brands.