Burlan Paints, manufacturer of paints for both interiors and exteriors, prices its products differently in different international markets to suit the requirements of the local customers. Burlan Paints is implementing the _____ pricing strategy for pricing products.

Burlan Paints, manufacturer of paints for both interiors and exteriors, prices its products differently in different international markets to suit the requirements of the local customers. Burlan Paints is implementing the _____ pricing strategy for pricing products.



a. dual
b. standard
c. zone
d. market-differentiated


Answer: D


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