Business marketing fundamentally differs from consumer marketing in which way?
a. with business marketing, the marketer is guaranteed a profit on each exchange with the buyer
b. consumer marketing is done purely to create social change for the benefit of society
c. business marketing involves buyers who intend to resell the product or use it in the creation of other products
d. consumer marketing involves industrial, reseller, and government buyers
Answer: c. business marketing involves buyers who intend to resell the product or use it in the creation of other products