Customer value is the unique combination of benefits received by targeted buyers
a. on a single buying occasion
b. regardless of price
c. as an average of several or ongoing buying occasions
d. at a specific price
Answer: d. at a specific price
Customer value is the unique combination of benefits received by targeted buyers
a. on a single buying occasion
b. regardless of price
c. as an average of several or ongoing buying occasions
d. at a specific price
Answer: d. at a specific price