Developing a market-product grid is a step in the
a. consumer behavior process.
b. managerial decision process.
c. positioning process.
d. segmenting and targeting process.
Answer: d. segmenting and targeting process.
a. consumer behavior process.
b. managerial decision process.
c. positioning process.
d. segmenting and targeting process.
Answer: d. segmenting and targeting process.