Divertive competition occurs when:
a. retailer A sends its customer to retailer B to purchase any products that A had "out-of-stock."
b. the customer buys product A rather than product B, which was the one he/she was shopping for.
c. a retailer intercepts and makes a sale to a customer that normally would have purchased the product at another retail store.
d. the retailer tries to entice the customer to buy a more expensive model or brand than wanted.
e. the customer buys a private label instead of his/her usual brand.
Answer: C