Doug is a business analyst for a leading manufacturer of sports shoes. A careful analysis of market conditions reveals that there is actually an excess supply in the market for sprinting shoes. Doug infers that the sprinting shoes are in the _____ stage of the product lifecycle.

Doug is a business analyst for a leading manufacturer of sports shoes. A careful analysis of market conditions reveals that there is actually an excess supply in the market for sprinting shoes. Doug infers that the sprinting shoes are in the _____ stage of the product lifecycle. 




a. introductory
b. growth
c. maturity
d. disseminative


Answer: c. maturity


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