During which of the following stages of a new-product development process, ideas with commercial potential are separated from those not meeting company objectives?
a. Idea generation
b. Business analysis
c. Screening
d. Test marketing
Answer: C
During which of the following stages of a new-product development process, ideas with commercial potential are separated from those not meeting company objectives?
a. Idea generation
b. Business analysis
c. Screening
d. Test marketing
Answer: C