Ethics refers to
a. moral problems specifically in the business domain.
b. the moral principles and values that govern the actions and decisions of an individual or group.
c. a broad description of a firm's objectives and the scope of activities it plans to undertake.
d. the process of defining the marketing mix variables so that target customers have a clear understanding of what the product doe
Answer: b. the moral principles and values that govern the actions and decisions of an individual or group.