For a past few months H&S Products has been involved in intensive price competition with its competitors for one of its products. A shifts in consumer preferences is resulting in a decrease in sales. Profits are low and market researchers are concerned that losses will soon occur due to a decrease in the size of the market for the product. This product appears to have reached the _____ stage of the product lifecycle.
a. introductory
b. maturity
c. decline
d. growth
Answer: c. decline