For a strategic alliance to be successful, the first step is for a company to:

For a strategic alliance to be successful, the first step is for a company to:


A) enlist legal assistance to make sure its interests are protected


B) talk to the customer to discover what its needs are


C) assemble a team of product experts


D) define the ethical guidelines that will apply to the alliance


E) find out as much about the proposed partner as possible


Answer: E


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