Marketing MCQ
Marketing Chapter 4
Gretta had never tried Pert shampoo but she doubts that a shampoo can be effective as a two-in-one shampoo and conditioner. Her negative predisposition toward the brand is her
Gretta had never tried Pert shampoo but she doubts that a shampoo can be effective as a two-in-one shampoo and conditioner. Her negative predisposition toward the brand is her
Gretta had never tried Pert shampoo but she doubts that a shampoo can be effective as a two-in-one shampoo and conditioner. Her negative predisposition toward the brand is her
a. learned behavior
b. brand cluster
c. attribute
d. attitude
d. motive
Answer: d. attitude
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