Heinz Foods created a Cinco de Maio celebration for a large supermarket that targets Mexican-Americans, a market that Heinz sees as an area of potential growth. Heinz paid for a mariachi band to serenade shoppers during the day and also set up a food-sampling booth at the store's entry. This would be an example of:
A. incentive marketing.
B. a franchise building promotion.
C. brand equity building.
D. account-specific marketing.
E. horizontal cooperative integration
Answer: D