How has the Internet most likely affected direct marketing?
A) The time taken by direct marketers to reach customer segments has increased.
B) The role of technology in direct marketing has become less intense.
C) The expenditures of marketers on direct marketing have increased.
D) The growth of digital sales has seen a significant downturn.
E) The number of mass marketing forms has expanded.
Answer: C) The expenditures of marketers on direct marketing have increased.