Marketing MCQ
Marketing Chapter 13
If the cultural beliefs, values, and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.
If the cultural beliefs, values, and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.
If the cultural beliefs, values, and customs of specific target countries are found to differ widely then a highly ________ marketing strategy is indicated for each country.
A) individualized
B) generalized
C) homogenized
D) heterogeneous
E) uniform
Answer: A
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