Marketing MCQ
Marketing Chapter 2
In consumer research, ________ is information that has already been collected for some other purpose, and is often helpful in designing a new research project.
In consumer research, ________ is information that has already been collected for some other purpose, and is often helpful in designing a new research project.
In consumer research, ________ is information that has already been collected for some other purpose, and is often helpful in designing a new research project.
A) primary research
B) secondary information
C) experimentation
D) negativism
E) positivism
Answer: B
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