Marketing MCQ Marketing Chapter 13 In the context of the consumer diffusion process, "_____" constitute the final group of consumers that make trial purchases of a new product.

In the context of the consumer diffusion process, "_____" constitute the final group of consumers that make trial purchases of a new product.

Marketing Chapter 13

In the context of the consumer diffusion process, "_____" constitute the final group of consumers that make trial purchases of a new product.

a. innovators
b. late majority
c. early purchasers
d. laggards

Answer: D

Marketing MCQ

In the context of the consumer diffusion process, "_____" constitute the final group of consumers that make trial purchases of a new product.

In the context of the consumer diffusion process, "_____" constitute the final group of consumers that make trial purchases of a new product.

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