Which of the following is most likely to be true of consumer innovators?

Which of the following is most likely to be true of consumer innovators?



a. They are unlikely to display brand loyalty toward products.
b. As compared to later adopters, they rely less on impersonal information sources.
c. They often act as opinion leaders from whom others seek advice.
d. They are less mobile, and do not prefer changing jobs often.


Answer: C


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Marketing Chapter 13

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