In the COOKING OIL MINI CASE, the Value Mart focus group research format is best described as a ________.
A) quantitative study
B) motivational study
C) behavioral study
D) descriptive study
E) qualitative study
Answer: E
Marketing MCQ
Marketing Chapter 2
In the COOKING OIL MINI CASE, the Value Mart focus group research format is best described as a ________.