In supermarket retailing, _____ percent of endcaps should be unadvertised "sale" items that will cause the customer to be alert when looking at an endcaps while traveling through the store.
a. 5
b. 10
c. 25
d. 40
e. 50
Answer: C
Marketing MCQ
Retailing Chapter 13
In supermarket retailing, _____ percent of endcaps should be unadvertised "sale" items that will cause the customer to be alert when looking at an endcaps while traveling through the store.