In which of the following types of MPR, the marketer takes the initiative and seeks out opportunities for promoting the firm's products?
a. Active MPR
b. Proactive MPR
c. Passive MPR
d. Retroactive MPR
Answer: b. Proactive MPR
In which of the following types of MPR, the marketer takes the initiative and seeks out opportunities for promoting the firm's products?
a. Active MPR
b. Proactive MPR
c. Passive MPR
d. Retroactive MPR
Answer: b. Proactive MPR