____ is an intangible asset, usually based on customer loyalty that a retailer pays for when buying an existing business.

____ is an intangible asset, usually based on customer loyalty that a retailer pays for when buying an existing business.

____ is an intangible asset, usually based on customer loyalty that a retailer pays for when buying an existing business.


a. Prepaid expenses

b. Cash

c. Goodwill

d. Inventory

e. Accounts payable


Answer: C


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