___ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
a. Feel
b. Ambience
c. Flavor
d. Sense
e. Decor
Answer: B
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Retailing Chapter 13
- ____ signage is placed closer to the merchandise and is intended to give details about specific merchandise items.
- ____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.
- ____ signage consists of large signs that are usually placed fairly high, so they can be seen throughout the store.
- In general, the largest in-store signage is usually:
- ____ signage describes the merchandising mission, customer-service policies, and other messages on behalf of the retail institution, such as "Lowest Price Guaranteed."
- Which of the following is NOT part of a retailer's visual communications program?
- Visual communications in retailing have become especially important because:
- Which of the following statements about sensory marketing is true?
- The retailing practice of appealing to sight, sound, smell, and touch is called _____ marketing.
- If the retail store can be compared to a book, then the storefront, or store exterior, is like the:
- Which of the following is NOT a characteristic of an effective visual merchandising display?
- Visual merchandising is:
- Which of the following is a good guideline to use when selecting fixtures for your store?
- Which of the following is NOT an example of the "psychology of merchandise presentation"?
- The "psychology of merchandise presentation" refers to the fact that:
- Which two methods of merchandise presentation have the greatest potential to convey low-cost, low-price, and high-volume image?
- The primary problem with the pegging method of merchandise presentation is that it:
- The _____ is considered a softline feature fixture, because it presents merchandise in a manner that features certain characteristics of the merchandise (such as color, shape or style).
- The chief advantage of a round rack is:
- The _____, which can hold a wide variety of merchandise by means of hardware hung from the vertical spine, is the workhorse fixture in hardlines departments.
- _____ is the display of merchandise on counters, racks, shelves and fixtures throughout the store.
- The two basic types of merchandise presentation are:
- Most shoplifting takes place in:
- The best example of the spine layout is found in: