Which of the following is NOT a characteristic of an effective visual merchandising display?

Which of the following is NOT a characteristic of an effective visual merchandising display?


a. It is not typically associated with a shopable fixture.

b. It is usually located in a focal point or feature area of the store.

c. It is most widely used by discounters and other low-price retailers.

d. It makes use of props in addition to the merchandise.

e. It does not have to include merchandise.


Answer: C


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