Johnson & Johnson manufactures more than 100 brands in nearly 50 product categories. The total number of products they manufacture represents the _____ of its product mix.
a. length
b. depth
c. consistency
d. width
Answer: a. length
Johnson & Johnson manufactures more than 100 brands in nearly 50 product categories. The total number of products they manufacture represents the _____ of its product mix.
a. length
b. depth
c. consistency
d. width
Answer: a. length