KFC, a leading fast food restaurant chain that specializes in fried chicken, has recently entered the north Asian markets. Based on its research, consumers in this area prefer spicier fried chicken than in the other countries. So the company alters the ingredients in its products to meet the local preferences. In this scenario, KFC is using a(n) ________ strategy to market its product.
- undifferentiated marketing
- product invention
- product adaptation
Answer: product adaptation