Marketing synergies often come at the expense of product synergies because
a. product synergies are more effective for penetrating a market rather than creating one.
b. multiple market segments usually require multiple products.
c. it is easier to change a product than to completely develop a new marketing plan.
d. a single customer segment will likely require a variety of products, each of which must be designed and manufactured.
e. no company can afford to do both at the same time.
Answer: d. a single customer segment will likely require a variety of products, each of which must be designed and manufactured.