Network (multilevel) marketing is different from traditional sales in that it:

Network (multilevel) marketing is different from traditional sales in that it:


A) creates a pyramid with the CEO at the top and the salespeople at the bottom


B) eschews growth of the salesforce for a given product


C) relies on an interconnected network of independent salespeople to sell the product directly


D) focuses on paid advertising instead of word-of-mouth publicity


E) allies itself with competing products and service providers


Answer: C


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