________ refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible.
A) Co-brands
B) Line extensions
C) Services
D) Pure products
E) Horizontal extensions
Answer: pure products
________ refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible.
A) Co-brands
B) Line extensions
C) Services
D) Pure products
E) Horizontal extensions
Answer: pure products