Retail experts would agree that a certain marketplace is _____ if the number of stores in relation to the number of households is so large that to engage in retailing is unprofitable or marginally profitable.

Retail experts would agree that a certain marketplace is _____ if the number of stores in relation to the number of households is so large that to engage in retailing is unprofitable or marginally profitable.


a. understored

b. saturated

c. overstored

d. overmarketed

e. over-spaced


Answer: C


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Retailing Chapter 4

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