Retailers should remember that Baby Busters:
a. have an annual spending power of over $800 billion.
b. generally have similar buying behavior as boomers.
c. feel alienated and angry at the baby boomers' culture and lifestyle which they believe has placed the economy in such poor shape.
d. have buying behavior patterns that make it easy for retailers to reach them.
e. usually behave as the boomers did 20 years ago.
Answer: A
Learn More :
Retailing Chapter 3
- Post-purchase resentment:
- Identify the correct statement about extended problem solving.
- The set of _____ refer to the characteristics of the store and its products and services.
- Which stage of the consumer shopping and purchasing model is often seen by retailers as an opportunity to use suggestion selling to sell add-on or related purchases, and impulse merchandise?
- When a consumer has a strong retailer preference and strong brand preference, he/she will engage in:
- Identify the correct statement about habitual problem solving.
- When a consumer has a strong preference for either the brand or the store but not both he/she will engage in:
- The physiologically-based stimulus to stay warm in the cold is an example of a:
- While driving across town, you notice that your car's gas tank is almost empty. The situation in which your desired state departs sufficiently from your actual state is termed:
- A _____ refers to a cue that is external to the individual or a drive that is internal to the individual.
- A _____ is any object or phenomenon in the environment that is capable of eliciting a response.
- The "wealth effect" claims that for every $100 of additional wealth generated in an individual's stock market holdings, the individual will spend:
- Regarding women in the labor force, retailers should:
- The consumer shopping/purchasing model presented in the text:
- Which of the following statements about the changing nature of work impacting retailers is false?
- Disposable income is:
- The disposable income minus the money needed for necessities to sustain life, such as minimal housing, minimal food, and minimal clothing is:
- Unmarried couples are also referred to as:
- The _____ is a relatively new phenomenon that describes the recent trend of children returning to live with their parents after having already moved out for what they thought was a permanent move.
- When all three generations (parents, grandparents, and children) of a family are under the same roof, it is often referred to as a:
- ____ refers to American households that are made up of married couples, with each partner earning an income, and who do not have children.
- Which of the following statements about divorce is FALSE?
- Which of the following statements about the makeup of the American household is FALSE?
- The trend of people living alone, which has increased by 35 percent between 1990 and 2007, is due to all of the following EXCEPT:
- Mobile consumers, after moving: