The AIDA concept refers to the steps in:
a. the development of an IMC program.
b. the consumer purchase decision process
c. the distribution of a product
d. the production of a product
Answer: b. the consumer purchase decision process
The AIDA concept refers to the steps in:
a. the development of an IMC program.
b. the consumer purchase decision process
c. the distribution of a product
d. the production of a product
Answer: b. the consumer purchase decision process