The consumer shopping/purchasing model presented in the text:

The consumer shopping/purchasing model presented in the text:


a. always begins with active information gathering.

b. ends with the buying decision.

c. suggests that consumer behavior is a process, with a series of stages occurring against a backdrop of factors.

d. always begins with passive information gathering.

e. usually begins with a buy trigger event.


Answer: C


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Retailing Chapter 3

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