The focus of the ________ is for marketers to know consumers' current needs, and to secure, as accurately as possible, a picture of their likely future needs.

The focus of the ________ is for marketers to know consumers' current needs, and to secure, as accurately as possible, a picture of their likely future needs.

The focus of the ________ is for marketers to know consumers' current needs, and to secure, as accurately as possible, a picture of their likely future needs.


A) product orientation

B) societal marketing concept

C) marketing concept

D) selling orientation

E) production orientation


Answer: C


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