The key assumption underlying the marketing concept is that ________.
A) if manufacturers make a product, consumers will buy it
B) a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition in order to be successful
C) the primary focus of a business should be producing as much as it can, in the cheapest way possible
D) consumers are most interested in obtaining generic products at low prices
E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so
Answer: B