The term "product positioning" refers to:
a. a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets.
b. the process of developing entirely new products for new markets.
c. consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands.
d. the process of developing a trade dress for a new product.
Answer: C