The _____ theory of retail evolution describes retail institutions as evolving from outlets that offer wide assortments to specialized stores that offer narrow assortments, and then return to the wide assortment stores, continuing this pattern again and again.

The _____ theory of retail evolution describes retail institutions as evolving from outlets that offer wide assortments to specialized stores that offer narrow assortments, and then return to the wide assortment stores, continuing this pattern again and again.


a. wheel of retailing

b. retail life cycle

c. retail accordion

d. dominant competitive

e. turnover


Answer: C


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Retailing Chapter 4

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