The use of the gecko lizard in the Geico Direct insurance company commercials indicates a positioning strategy based on:

The use of the gecko lizard in the Geico Direct insurance company commercials indicates a positioning strategy based on:

The use of the gecko lizard in the Geico Direct insurance company commercials indicates a positioning strategy based on:


A. price/quality.

B. use or application.

C. cultural symbol.

D. product class.

E. distribution intensity.


Answer: C


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