The use of the gecko lizard in the Geico Direct insurance company commercials indicates a positioning strategy based on:
A. price/quality.
B. use or application.
C. cultural symbol.
D. product class.
E. distribution intensity.
Answer: C
Marketing MCQ
A. price/quality.
B. use or application.
C. cultural symbol.
D. product class.
E. distribution intensity.
Answer: C