What is the definition of "Ethnocentrism?"
a. Focusing marketing on a specific aspect of a culture.
b. Adapting one's culture to fit that of the majority of the population's.
c. Judging another culture based on preconceptions found in one's own culture.
d. Knowledge of only a single culture.
Answer: c. Judging another culture based on preconceptions found in one's own culture.