When Campbell Soup Company introduced its V8 Splash fruit medley juices, the company gave out free samples at Sam's Clubs and distributed millions of 50-cents-off coupons. The objective(s) of these sales promotion tools was to:
A. defend the brand's customer base.
B. obtain trial and repurchase.
C. target a specific market.
D. increase consumption of an established brand.
E. create long-term brand equity.
Answer: B