Samples would be an appropriate promotional strategy to:

Samples would be an appropriate promotional strategy to:


A. support an every day low price (EDLP) strategy.

B. as the key tactic in a push promotional strategy.

C. introduce a new flavor of sport drink to the marketplace.

D. support reminder advertising for a product in the decline stage of its product life cycle.

E. to build long term relationship with customers.



Answer: C


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