Marketing MCQ Marketing Chapter 16 When marketing partners share the cost of a promotional campaign that meets their mutual needs, they are said to be engaged in:

When marketing partners share the cost of a promotional campaign that meets their mutual needs, they are said to be engaged in:

Marketing Chapter 16

When marketing partners share the cost of a promotional campaign that meets their mutual needs, they are said to be engaged in:

a. ambush marketing.
b. cross-promotion.
c. guerrilla promotion.
d. personal selling.

Answer: b. cross-promotion.

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