____ refers to exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true.
a. Infiltrating
b. Puffery
c. Boosterism
d. Crowdsourcing
Answer: b. Puffery
____ refers to exaggerated claims of a product's superiority or the use of subjective or vague statements that may not be literally true.
a. Infiltrating
b. Puffery
c. Boosterism
d. Crowdsourcing
Answer: b. Puffery